Buying into Sexy: The sexing up of tweens

Buying into Sexy: The sexing up of tweens
CBC NEWS
Broadcast: January 9, 2005

Advertisement showing three pre-teen girls posing in colourful,tight outfits. An advertisement for a pre-teen girls clothing company.

When you were nine, what did you want? A Barbie doll? A train set?

These days, young boys and girls are hungry for something else: padded bras and flirting tips, video games with bikini-clad babes and music videos that feature plenty of sexual innuendo.

Sex has always sold, but now it’s children that are buying. Tweens, kids aged eight to 14, are a hot target for companies. And now more than ever, sex is being used to get their dollars.

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